7 reasons why you should invest in Marketing Content right now
You become reference
The first step to understand how Content marketing works is to know that your sell starts long before the client closes the deal. It starts when people – clients and clients to be – become aware that you’re trying to catch their attention to your product. And, as unbelievable as it might look, it does not happen when you explicitly talk about your product: it happens when you become a reference on the subject your product is related to, through writing and publishing relevant content to your target audience.
YOU START TO BE A PART OF YOUR TARGET AUDIENCE’S DAILY ROUTINE
People want to feel comfortable and close to your brand, and they don’t want to see you as someone who is trying to force your product on them, but as someone who really masters the topic and product you’re dealing with. They want to trust you to offer them important tips on this topic, and they want to see your tips and your mastery in the digital spaces they visit on a daily basis.
YOU GET A BETTER DIGITAL RANKING
Original and quality content marketing in blogs, social medias, ebooks etc are also a digital ranking strategy for your page to stand out, significantly increasing the number of access and clicks (just to point out the basic outcomes!).
THE CLIENT COMES TO YOU
By investing in this kind of proposal, which seeks to provide relevant information, you allow more people to naturally get to know your products in a way that they feel comfortable enough to contact you, ask questions and make suggestions. In other words, your clients come to you, as well as clients to be.
YOU ESTABLISH LONG-TERM RELATIONSHIPS AND START HAVING FANS
Both your current client and you client to be need to feel they are in tune with your brand. Content marketing makes it possible by not only attracting them, but also keeping in touch with them, through new texts, tips, desired information! This proximity added to exclusive content result in satisfaction. And once satisfied, chances are that your client is going to like, to share and to recommend your posts and your products in the digital media and outside of it, too. You now have fans!
YOU CUT YOUR EXPENSES
Amazingly, market researches have indicated that investing in keeping loyal clients who return and buy from you in more than one occasion is much more profitable than spending time, effort and money trying to conquer new ones. Therefore, marketing content focusing on your client stands out as an honest, updated and gainful manner of selling.
IN TUNE WITH CLIENTS AND WITH THE MARKET
When in tune with your clients you not only increase your visibility and relevance: you also make it possible for people to get to know better how you act in the market. This knowledge leads to product demands, and expands your acting diameter. All adds up to explaining the reasons why Content Marketing is a success, regardless of the market segment.